About Ready Hit Play

When you make something with genuine precision. When you know exactly who is sitting in that room and exactly what they need to feel.

Something unexpected happens.
The story escapes.

‍An internal film made to launch a new shoe technology becomes a global campaign, translated into more than twenty languages. A launch film made for a hundred decision makers in the space industry gets watched by half a million people in thirty-six hours. Not because either was designed to go wide. Because the truth in them was impossible to ignore.

That's what we've learned. How to create impact that refuses to stay in the room.

For 8.5 years he hosted and produced his own blues and soul show on WNYU 89.1, one of New York City's great music institutions. More than 250 interviews with the architects of American music. John Lee Hooker. George Harrison. Ravi Shankar. Joan Jett. A significant body of that work was produced for Dan Aykroyd's House of Blues Radio Hour.

Recordings so significant they are now preserved in the United States Library of Congress.

Those rooms taught him the principle behind all the work since: draw out the truth that is already there, and shape it into something an audience can feel.

He carried it into filmmaking, producing The Wait with Academy Award nominee Chloë Sevigny and Jena Malone. Into branded entertainment for global sports icons. Into global campaigns for adidas, Columbia Sportswear and Microsoft.

At every scale, in every medium, the same thing kept happening.

The work would finish. The lights would come up. And the room would rise.

Standing ovations aren't accidents. They come from knowing exactly who is sitting in those seats and making work that moves them.

That's the foundation Ready Hit Play was built on.