Great stories made undeniable
Overland AI
The market didn’t believe true off-road autonomy was possible. <br><strong>We changed that.</strong>
We rebuilt Overland AI’s narrative from the ground up, defining language that separated them from the rest.
OVERLAND.AI
We designed a system – a visual language blending the grit of the domain with the cutting edge of autonomy.
We built interactivity into the core – turning key benefits from static claims into something users could explore and feel.
Without reliance on detailed maps
Without reliance on detailed maps
With visual distractions:
dust, rain, snow, fog, etc.
dust, rain, snow, fog, etc.
With visual distractions:
dust, rain, snow, fog, etc.
dust, rain, snow, fog, etc.
At operationally relevant speeds
At operationally relevant speeds
With no signature passive-only sensing
With no signature passive-only sensing
With disrupted or no remote communications
With disrupted or no remote communications
In GPS-denied environments
In GPS-denied environments
In austere environments with rough terrain
In austere environments with rough terrain
Through all surface conditions:
Mud, ice, sand, brush, etc.
Mud, ice, sand, brush, etc.
Through all surface conditions:
Mud, ice, sand, brush, etc.
Mud, ice, sand, brush, etc.
Under the cover of night
Under the cover of night
“Ready Hit Play didn’t just help us communicate. They helped us own the narrative.”
— Byron Boots, CEO
Then we made the Ultra launch film. Not just to explain the technology. To make you believe in it.
ULTRA – Product Launch Film
After launch, the questions stopped being if. They became when.
